As we’ve already covered, social media marketing is all about connecting with your audience, as opposed to selling products. Think of it as a conversation. The more web presence your brand or business has, the more avenues you have towards conversing with potential customers. Brand awareness, customer service, and engaging with your customers should be your primary focus, but how can you turn that into sales?

Vanity Address

Once you’ve created your Facebook page, you can apply a vanity address that reflects your business name. Use this vanity URL when linking your Facebook page on your blog and/or website. This ensures that your social media marketing campaign is established and credible.

Join the Conversation

Add status updates that provide useful links and content related to your business. Social media marketing is about engaging with your market niche and talking to them on their level, like friends. One of the best places to network in a real world environment is through parties, and social events. Not everything should be about business and finding people through parties establishes your trust as a friend first and business second. Think of Facebook as an online party. You can’t build trust by being aggressive on selling. Talk to your potential customers as friends and the sales will come naturally.

Fan Pages, Group Pages and Events

Part of your social media marketing campaign can include the creation of fan pages, group pages or events. This is another tool to build community around your business and connect with your audience. Create an event page when marketing an upcoming event and use fan pages or group pages to keep people updated on your business.

Facebook Ads

Facebook ads are a cheaper alternative to marketing your business. What’s smart about social media marketing through Facebook is that you can use profile information to your advantage by using keywords, age brackets, etc. to market to specific audiences. Through the very nature of Facebook pages, businesses can use target marketing to successfully advertise to specific users.

With these general tips, you can start to build your Facebook web presence in no time. If you decide setting up a Facebook page is too hard to maintain, or would like assistance with your social media marketing, we can gladly help. Are you ready to join the conversation?