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Archive for January, 2010

Twitter Twibes

Friday, January 29th, 2010

A Twitter twibe is a group of people that you can join on Twitter that share common interests. Many twibes of various subjects can be found. By joining a twibe, Twitter will build a dynamic list that you can follow, and are a part of which includes members of that particular twibe. This is an easy way to observe what other people are saying within your topic of interest and find out ways to focus your messages (tweets) that people will be more likely to notice. Since anyone can join a twibe, the chances of others finding you are increased and twibe lists are less likely to get spammers than searching through hash tags.

Using twibes can help deliver succinct content to Twitter and establish you within a community. This is one tool of many that you can utilize to help make sure your social media marketing presence is not going ignored.

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Social Media in 2010

Friday, January 22nd, 2010

The social media revolution is on the rise and here to stay. More and more companies will embrace social media as they look to leverage their marketing efforts and keep up with the changing times. The conversation won’t be about why we should use social media, but how. How will you utilize social media in 2010? At Prechnology, we specialize in public relations and social media marketing to help boost your businesses web presence and come out on top. Web 2.0 integration with Twitter, Facebook and blogging are among our services.

As social media grows in 2010, networks and communities will begin to become more exclusive. People will find communities to join but will start to tune out other social clutter in their feeds. Social media marketers have to be one step ahead of the game by making sure their feeds do not go ignored or become part of the clutter. As people become more desensitized to social media, marketers must secure their voice and influence within communities. Enter Twitter twibes.

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Facebook Fan Pages vs. Facebook Groups

Sunday, January 3rd, 2010

In my previous post, I write about the advantages of social media marketing for your business on Facebook. Here, I will focus on the differences between Facebook fan pages and Facebook group pages and any advantages or disadvantages from a business perspective.

The differences between Facebook fan pages vs. Facebook groups are minor, but one of the main advantages to Facebook fan pages is indexing. Fan pages are accessible to the public and can be picked up via search engines. This means that fan pages have a greater chance of being noticed and will show up on your friend’s feeds when you join. Group pages can only be seen via Facebook and does not have public access. While that makes it harder to search, group pages have the viral advantage of being able to send or invite your friends to join; a feature that fan pages do not have.

Another feature unique to group pages is sending private messages. An administrator has the ability to send messages directly to a member’s inbox, while Fan pages can only send messages that show up on the notification bar on the bottom right hand corner of your web browser. While the notification bar alerts you when a new notification is up, users often ignore the feature due to unwanted or unnecessary “spam” messages that often clog up the notifications.

So which option is better for business and social media marketing? While most of the basic features are the same, the key differences between fan pages and groups are major enough to warrant an examination. Fan pages are more versatile because you can connect your blog rss feeds to automatically syndicate, and add web applications. Administrators are not known publically and fan pages do not connect with the administrator’s personal account. The fan page can be seen more like an entity rather than an individual. This makes it more attractive for celebrities, brands, and businesses, who may hire someone to manage their accounts. Fan pages also do not have a member limit while group pages cap out at 5,000.

In summation, fan pages are the better option for social media marketing and a businesses web presence, but groups can work great for smaller ventures related to a more specific cause or social media campaign, such as marketing an event.

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Posted in blogging, social media general, social media sites | No Comments »