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Archive for the ‘social media marketing’ Category

Analyzing Social Media

Tuesday, April 6th, 2010

You’re all set up on Social Media Networks including Twitter, Facebook, Blogs, Digg, Youtube, Reddit, etc. etc. Now what? You’re casting information out to the interwebs and you’re hoping to reel in a significant ROI (Rate of Investment) and a quality CRM (Customer Relationship Management)…. but how? How does one measure social media?

Being that this medium is so new, and gaining so much momentum analyzing how useful it is, is fairly difficult. There are a few tools out there to help figure it all out.

Facebook Fan Pages
Facebook comes pre-assembled for you. Simply create a page attached to an individual’s account, and that individual will automatically receive a weekly email with stats that look like this:

+20 Fans this week (62 total Fans)
1 Wall Posts, Comments, and Likes this week (0 last week)
85 Visits to your page this week (134 Visits last week)

Google Analytics
Google does everything well and of course they’ve created a tool to use for analyzing social media. Their official website for Google Analytics states that you will be “prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.”

Google is known for its simplistic graphics, and ease of use, and doesn’t stray from that with GA. It gives an HTML code to stick onto your blog or website that goes unseen, and reports back in a simple graph when you log into GA for the day, week, month, or year.

Each function is also easily customizable and the homepage also shows a number of graphs for easy translation of complex data. It measures visits/visitors and bounce rates. Google Analytics seems to be the crowd favorite, and it’s free.

Web SEO Analytics
According to their official site, “Web SEO Analytics is about to become the most innovative web place providing SEO tools, SEO trends scouting and Search Engine Optimization techniques.”

Its functions include monitoring Web SEO, Keyword Battle, Link Popularity, Page Rank Check, and Bookmark Finder – and looks to be free.

Sysomos MAP
Their official website states that MAP or Media Analysis Platform enables the user to “effectively listen, measure, understand and engage” and it is all very comprehensive with graphs, charts, and reports. This system looks as though it would be perfect for small businesses, and you can request demos from their sales departments.

Biz360
Biz360 has been used to determine social media predictions of American Idol weekly outcomes. Their official website states that they connect customers, prospects, and critical influences and is a must for a small business.

Whichever tool you decide to use, analyzing the information that flows through social media is a must.

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Posted in blogging, social media general, social media marketing, social media sites | 1 Comment »

The Importance of Social Media With Small Business

Tuesday, March 23rd, 2010

Social media can benefit small businesses by building relationships with their customer base and establishing brand loyalty. Through Twitter and Facebook, companies can interact with their customers, followers and fans. The process can act as a customer service platform, establish small businesses as authorities in their field, as well as provide a network of support, advertising and even add value for the small business through customer feedback, and surveys.

Using Social Media for Market Research
Social media can aide in market research by taking advantage of your follower or fan base to interact in such a way that would bring insight into your companies service or brand. Through interaction, surveys and other means, you can discover what marketing techniques work or don’t work that your business can either keep or start implementing. Looking for any trends in fan or follower base will also help give you insight towards the type of people your company attracts and your market niche. Join other company social networks and see what others are up to. Study what others have done in social media that have already been successful. What are ways you can do something similar?

Google Analytics
Google analytics is a web blogging tool that gives detailed statistics on web site traffic, allowing individuals to discover what works and doesn’t work in blogging topics, and information. What is the audience most interested in? Google analytics can help. What keywords are people searching to get to your company blog? This information can help businesses tailor topics to focus on and what will have more mass appeal.

By joining the social media ranks, your company can firmly establish itself in leading trends not only in their market, but in the 21st century digital age. PRechnology can help you reach a wider audience through social media.

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Posted in social media marketing, twitter | No Comments »

Make it Stick: E-mail Marketing

Friday, March 5th, 2010

Blogging to an audience is all about putting out good content that will keep readers coming back for more. If you deliver quality over quantity, your audience will be more interested in bookmarking your site, subscribing to your RSS, or signing up for your e-mail newsletter. Make your readers stick and grow your following by creating an e-mail newsletter.

E-mail newsletters are a great way to promote your company, brand, and/or blog. If you have valuable information to share, creating an e-mail newsletter tells people that you have value and authority. Keep it fresh by separating your blog content from your e-mail newsletter so that both are unique. Giving unique content to your audience with your e-mail newsletter also entices them to subscribe, so they don’t miss out on your work.

Try to keep your E-mail newsletters on a schedule. Creating a schedule and sticking to it gives your audience some predictability and something to expect. Try not to bombard them with e-mail so you keep your content in demand, rather than becoming annoying spam. Once a week, maximum, or bi-monthly is a good start.

Offer contests, giveaways, and discounts. Offering something to your audience keeps your content valuable and worthwhile. Keeping your content worthwhile generates traffic to your blog and website that will remind your audience that you are an authority, and you appreciate their loyalty. Another great way to give value to your audience is by offering them sneak peaks on projects that are not officially available to the general public.

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Posted in article marketing, social media general, social media marketing | No Comments »

Digg and Delicious – What Do They Mean?

Thursday, February 18th, 2010

For someone new to social media, it may sound like a foreign language, or hip new lingo terms that seem age specific. In reality, social media is for everyone young and old. Though it may seem that the Gen Y dominates social media, anyone can learn and start using it right away.

Two of the most popular social bookmarking web sites are Digg and Delicious. Social bookmarking sites allow you to save website links online rather than on your web browser. You can add keywords and tags to organize your bookmarks and it can be versatile and helpful in managing many saved links.

Digg

Similar to Reddit, Digg is a sophisticated social bookmarking web site that utilizes user participation to rate web links. Users can share links and vote a link up or down (digg or bury, respectively). The most popular links are showcased on the main page of Digg. This means that depending on your ratability, your site could get potential amounts of high traffic. Keywords are paramount when submitting links. Your link headline should be captivating and grab attention; providing just enough information so users know what it’s about and are interested enough to click and learn more.

Delicious

Delicious is the most popular social bookmarking site out there. By bookmarking sites on Delicious rather than on your web browser “favorites” folder, you get the dynamic community of shared bookmarks by other users. Tag your bookmarks in different categories by assigning keywords to group them with other likeminded users who have tagged their links in the same category. This allows for a great resource for website surfing and getting your websites or bookmarks discovered by other users.

Digg and Delicious have icons you can install on your blog or website to help encourage readers to share your articles. Giving them the option should increase the chances of getting more traffic to your website, by allowing your posts a chance to go viral.

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Posted in blogging, social media marketing, social media sites | No Comments »

Twitter Twibes

Friday, January 29th, 2010

A Twitter twibe is a group of people that you can join on Twitter that share common interests. Many twibes of various subjects can be found. By joining a twibe, Twitter will build a dynamic list that you can follow, and are a part of which includes members of that particular twibe. This is an easy way to observe what other people are saying within your topic of interest and find out ways to focus your messages (tweets) that people will be more likely to notice. Since anyone can join a twibe, the chances of others finding you are increased and twibe lists are less likely to get spammers than searching through hash tags.

Using twibes can help deliver succinct content to Twitter and establish you within a community. This is one tool of many that you can utilize to help make sure your social media marketing presence is not going ignored.

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Posted in social media marketing, twitter | No Comments »