Blogging to an audience is all about putting out good content that will keep readers coming back for more. If you deliver quality over quantity, your audience will be more interested in bookmarking your site, subscribing to your RSS, or signing up for your e-mail newsletter. Make your readers stick and grow your following by creating an e-mail newsletter.
E-mail newsletters are a great way to promote your company, brand, and/or blog. If you have valuable information to share, creating an e-mail newsletter tells people that you have value and authority. Keep it fresh by separating your blog content from your e-mail newsletter so that both are unique. Giving unique content to your audience with your e-mail newsletter also entices them to subscribe, so they don’t miss out on your work.
Try to keep your E-mail newsletters on a schedule. Creating a schedule and sticking to it gives your audience some predictability and something to expect. Try not to bombard them with e-mail so you keep your content in demand, rather than becoming annoying spam. Once a week, maximum, or bi-monthly is a good start.
Offer contests, giveaways, and discounts. Offering something to your audience keeps your content valuable and worthwhile. Keeping your content worthwhile generates traffic to your blog and website that will remind your audience that you are an authority, and you appreciate their loyalty. Another great way to give value to your audience is by offering them sneak peaks on projects that are not officially available to the general public.

