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Archive for the ‘social media marketing’ Category

Make it Stick: E-mail Marketing

Friday, March 5th, 2010

Blogging to an audience is all about putting out good content that will keep readers coming back for more. If you deliver quality over quantity, your audience will be more interested in bookmarking your site, subscribing to your RSS, or signing up for your e-mail newsletter. Make your readers stick and grow your following by creating an e-mail newsletter.

E-mail newsletters are a great way to promote your company, brand, and/or blog. If you have valuable information to share, creating an e-mail newsletter tells people that you have value and authority. Keep it fresh by separating your blog content from your e-mail newsletter so that both are unique. Giving unique content to your audience with your e-mail newsletter also entices them to subscribe, so they don’t miss out on your work.

Try to keep your E-mail newsletters on a schedule. Creating a schedule and sticking to it gives your audience some predictability and something to expect. Try not to bombard them with e-mail so you keep your content in demand, rather than becoming annoying spam. Once a week, maximum, or bi-monthly is a good start.

Offer contests, giveaways, and discounts. Offering something to your audience keeps your content valuable and worthwhile. Keeping your content worthwhile generates traffic to your blog and website that will remind your audience that you are an authority, and you appreciate their loyalty. Another great way to give value to your audience is by offering them sneak peaks on projects that are not officially available to the general public.

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Posted in article marketing, social media general, social media marketing | No Comments »

Digg and Delicious – What Do They Mean?

Thursday, February 18th, 2010

For someone new to social media, it may sound like a foreign language, or hip new lingo terms that seem age specific. In reality, social media is for everyone young and old. Though it may seem that the Gen Y dominates social media, anyone can learn and start using it right away.

Two of the most popular social bookmarking web sites are Digg and Delicious. Social bookmarking sites allow you to save website links online rather than on your web browser. You can add keywords and tags to organize your bookmarks and it can be versatile and helpful in managing many saved links.

Digg

Similar to Reddit, Digg is a sophisticated social bookmarking web site that utilizes user participation to rate web links. Users can share links and vote a link up or down (digg or bury, respectively). The most popular links are showcased on the main page of Digg. This means that depending on your ratability, your site could get potential amounts of high traffic. Keywords are paramount when submitting links. Your link headline should be captivating and grab attention; providing just enough information so users know what it’s about and are interested enough to click and learn more.

Delicious

Delicious is the most popular social bookmarking site out there. By bookmarking sites on Delicious rather than on your web browser “favorites” folder, you get the dynamic community of shared bookmarks by other users. Tag your bookmarks in different categories by assigning keywords to group them with other likeminded users who have tagged their links in the same category. This allows for a great resource for website surfing and getting your websites or bookmarks discovered by other users.

Digg and Delicious have icons you can install on your blog or website to help encourage readers to share your articles. Giving them the option should increase the chances of getting more traffic to your website, by allowing your posts a chance to go viral.

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Posted in blogging, social media marketing, social media sites | No Comments »

Twitter Twibes

Friday, January 29th, 2010

A Twitter twibe is a group of people that you can join on Twitter that share common interests. Many twibes of various subjects can be found. By joining a twibe, Twitter will build a dynamic list that you can follow, and are a part of which includes members of that particular twibe. This is an easy way to observe what other people are saying within your topic of interest and find out ways to focus your messages (tweets) that people will be more likely to notice. Since anyone can join a twibe, the chances of others finding you are increased and twibe lists are less likely to get spammers than searching through hash tags.

Using twibes can help deliver succinct content to Twitter and establish you within a community. This is one tool of many that you can utilize to help make sure your social media marketing presence is not going ignored.

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Posted in social media marketing, twitter | No Comments »