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Diversify Your Tweets

In my last post, “Twitter is for Sharing, not Selling,” I talked about how you will bring the best kind of attention to yourself and your business by sharing, not selling, over Twitter.  My next suggestion is:  diversify your tweets.

Twitter is a flexible and creative medium.  Take advantage of all the different ways to communicate with your followers.  In a single day, I will tweet songs from Blip.fm, pictures from Twitpic, quotations from books I’ve read, status updates (What am I doing or thinking right now?), cool links I’ve found, and RTs, or re-tweets of others’ posts on Twitter.  In addition, I use @tweets which are a form of communicating publicly to someone over Twitter.

TwitPic is a great way to accumulate page views.  Your profile page on Twitpic.com will also have a place to put a link to your business website.  Take advantage of Twitpic to add diversity to your tweets.

Maybe not everyone will be interested in listening to your songs, but some will; and Blip.fm is an excellent way to attract those people.

Keep in mind, headlines are everything on Twitter.  When you post a twitpic or a blip, be sure to give the link a catchy title which invites people to click on it.  The same goes for tweeting links.  Most Twitter users love cool links, and the headline is what grabs their attention.  Make sure your headlines are to the point, descriptive and fun.

I suggest you hone in on a specific area of interest and Tweet links based on that general field.  For example, on a book publishing account, you would publish links that relate to books, publishing, e-books, resources for writers, etc.  People will soon come to expect quality links about a given area of interest.  This can help to build your reputation as a reliable source of information, increase followers, and draw more traffic to your site.

You may also want to tweet links about the state or city that your business is located.  For example, if your business is based out of Scottsdale, then send links that relate to “real-estate” or news stories in Scottsdale.

But don’t overdo tweeting cool links.  Two or three interesting links a day will attract noticeable traffic.  Remember:  diversify your tweets!

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