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Email UsIt’s been a pretty big year for Facebook. This past week they achieved 500 million users worldwide. The bigger staggering fact is that means 40% of the world’s internet users now have a facebook profile page. How crazy is that?
If you’re using Facebook professionally, however, it can all be really confusing. In the last 6 months Facebook has had yet another makeover and now includes Community Pages as well as Business pages (formerly Fan Pages). Both are used differently and mean different things.
What is the difference?
Business Pages – These are the pages that everyone goes around the internet liking. When you “Like” a brand either on Facebook or on the Internet it goes back to their page from your personal profile. It will now show up in your newsfeed with updates, contests, links, and whatever else they decide to post for their fans to see.
Community Pages – are a bit new and unusual. When you had previously set up your Facebook profile, you could enter in various forms of your interests such as Hobbies, Music, TV, Books, and Movies. What this now did was take all of those and enter them into communal pages. So if you “Like” the activity “Hiking” it will now be added to your profile in your Activities section and you can check the “Hiking” page to see who else is talking about Hiking. Or your favorite tv show, author, or movie, etc. This automatically happened if you had anything in your profile when the changed happened. Now, anyone can see the things you enjoy, unless you delete it from your profile and make your profile private.
So there is a very big difference if you are a business. You will want a business fan page and to keep that up. Do not confuse either of these with groups, which are made by various individuals and do not show up on your newsfeed. They serve more of a discussion and interest section of facebook.
Enjoy!
