Traditionally, businesses relied on interruptions and disruptions through radio advertising and television.  There was a whole lot of static between institutions and the customers they served.  Most of the time, customers didn’t feel connected at all.

The new social media platforms effectively remove these barriers.  Now it is up to businesses to embrace and leverage communication with customers, and to establish connections with the consumer base.

Our suggestion to small and large businesses is get involved.  Use the experience and the knowledge you have as a CEO, entrepreneur, or salesperson and share that knowledge with the world through a Wordpress blog.

While a company website definitely serves a purpose, a blog can actually bring you targeted traffic.  This is because blogs are dynamic while websites are static.  If your company is feeding new content into a Wordpress blog once or twice a week, then your customers will know you’re reaching out to them and communicating.  They will know there is somebody–a person–who wishes to communicate and share knowledge on a consistent basis.

The second reason why a blog is absolutely essential to your business:  user-generated content produces more traffic than non-user generated content.  The commenting feature on blogs allows people to interact with you and the information you deliver to the public.  Now consumers can ask questions and add their insight to the discussion.

Lastly, blog content frequently appears in search results.  Here at PR-echnology we use keywords in our blogs and these keywords are designed to match search results in Google.  That way, when somebody is searching for “public relations and technology,” our blog will appear.

Don’t be discouraged by the hundreds of social networks and new social technologies out there.  Start out with the basics:  create a Wordpress Blog.  Remember, social technology is communication; and that’s what will improve your sales and reputation.