Twitter is a social network composed of real-life people who enjoy communicating and sharing links in short, condensed “tweets”.  When you’re building relationships on Twitter, the absolute worst thing you can do is present yourself as a salesman of any kind.

There is something known (and detested) called “Twitter spam”.  “Twitter spam” is what bots, not humans, tweet.  This comes in the form of links to affiliate sites; how to gain 10,000 followers or make money from home, the usual junk mail except in the form of tweets.

You don’t want to be identified in this category.  You’ll isolate yourself from any real following by constantly bombarding your followers with links only relating to your business or your product.

Some Twitter users send all their new followers automated direct messages.  We don’t recommend this.  While it may seem like a good idea to send a link about your business to everyone who becomes your follower, the large majority will not even click on that link.

I would even suggest downplaying your role as a business.  You will attract attention to your business if you come across as a real person with real interests.  Twitter users will love you if you share with them interesting links, valuable information, striking pictures, and thought provoking quotations.

Of course you can tweet about your business from time to time.  Updates about your services and products, there is nothing wrong with that.  You just don’t want to only tweet about your business.