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Email UsBy now, we all know about the tragedy that is the oil spill in the Gulf of Mexico that was brought on by an accident with an offshore oil rig a mile deep. This accident has been going on for two months now and leaking massive amounts of oil into the Gulf and there does not seem to be any end in sight.
BP, which is commonly known as British Petroleum before they rebranded in the 90s, is now officially BP, Inc., and has fallen into a pit of despair as far as their PR and public image is concerned.
They have taken steps to clean up their act as well, but is it enough? Were they the right steps?
By taking a look at their website, it is full of press releases, media statements, pictures that make them seem they are doing everything in their power to stop this tragedy.
Perhaps one of the worst things to come out recently was that BP has bought keywords on Google and Yahoo search engines. This came off as the company attempting to hide news, and well, that doesn’t go over well with the public.
On Twitter, an account was created called “BPGlobalPR” in order to spoof the fact that BP seemed to be doing nothing in the beginning to help it’s PR efforts or speak to the American public about what is going on. BP begged Twitter to have this account taken down only to have the response, “And we beg you to stop the oil spilling into the gulf.” Twitter ultimately made them change their description in the bio to state they were indeed not acting on the accord of BP officially, but they have every right to have said account.
It seems that everything BP does now is too little, too late. And with every day that this oil spill continues everyone loses.
What could BP have done in your opinion to make this better from the beginning? You know, ASIDE from fixing the problem?
