Why PRechnology?

We are a Web 2.0 marketing firm based in Scottsdale, Arizona that provides PR services and social media marketing for businesses. We integrate key aspects of social technology into your company's online presence, and expand your reach through the latest technologies available for PR campaigns. Some of the new social technologies we integrate include Wordpress blogs, social networking communities, and micro-blogging sites like Twitter. We specialize in PR planning for small to mid-sized businesses and can accommodate small to medium-sized budgets, as well. We offer several levels of PR packages geared at growing your company at a pace you can handle and getting the most out of your resources.

Our team consists of web marketing, design, and technology experts with decades of experience. But most importantly, we work within the world of social media, Internet marketing and technology every day. You’ll have the benefit of our immersion in this fast-evolving world of business-to-consumer networking.

Public relations has changed dramatically in the last couple years. We are living in a world constantly bombarded by media. Not only has mass media increased in the last decade, but so have smaller media outlets and institutions that weren't previously engaging in marketing campaigns such as colleges and universities. With the staggering rise of Internet usage and social media platforms, there is more competition. The Internet has also leveled the playing field by removing the barriers between large institutions and consumers, and many corporations find themselves now having to learn the new social media technologies.

We understand how big the social media picture is for your business. If you don't already feel the effects of not having a blog or a Twitter account, wait another six months and you will see just how much these public relations tools can make a difference. A large online presence with followers and fans can revolutionize the way your business interacts with consumers, and ultimately draws in more of them. A public relations campaign through social media can lead to business insights, new areas of development, and increased growth. These tools and networks are available to you if you know how to use them.

Social media marketing through blogging, Twitter, Facebook and other websites means connecting to your customers, listening to them and learning about what they want from you. If done properly, you can effectively harness hundreds of thousands of interested consumers. But social media marketing takes creativity, perseverance, and skill. Gone are the days of "selling your product". Nobody will want to buy from you on the Internet if you are engaging in traditional marketing tactics. In fact, social media is wedded to public relations by the promise of a relationship with your customers.

The new PR is the great equalizer in the world of business – everyone has a chance at going “viral,” building a social media network following, creating a popular blog, or manipulating one of the many tools, available for virtually free, to reaching a core audience. It’s also a much more transparent process: poor planning, off-key messaging and lack of integration among your tactics can produce poor publicity. In short, the new PR is widely accessible, yet easily mismanaged. Do it wrong, and people will notice and shut you off. Do it right, and people will notice and respond by asking for more. Now that’s great publicity!

At PRechnology, we understand the nuances of social media marketing and public relations through social technology. We know the proper social media etiquette using these tools. And most importantly, we're aware of the groundswell that your business can tap into. The opportunities are limitless with savvy PRechnology!